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Frankfurt Daily

Our new slogan "Passion and Performance" reflects our company values and the quality of service we want to give our customers. Passion embodies Yamaha’s dedication to, and pride in the quality of the instruments and products we design and build. It defines our relentless desire and determination to achieve our goals, delight our customers and forever alter the musical landscape. Performance is the sense of fulfillment that we want all musicians of all abilities to feel when they play a Yamaha instrument, that has been lovingly and skillfully designed and crafted to allow them to express the music that is within them. Passion and Performance embody the essence of Yamaha in every product we build, every customer that we serve, and every music lover we delight. Takuya Nakata • President and representive Director • Yamaha Corporation


Frankfurt Daily
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